U.S. firm, FAW to build sports cars under Chairman Mao's favoured brand Hongqi

BEIJING (Reuters) – A little-known U.S.-based engineering and design firm said it plans to invest 10 billion yuan ($1.41 billion) to make sports cars with China’s FAW Group under the brand of choice of late revolutionary leader Chairman Mao Zedong, Hongqi.

Silk EV on Monday told Reuters it has signed a memorandum of understanding with FAW to launch a joint venture in the state-owned automaker’s hometown of Changchun, northern China, to make cars it has dubbed the S-series.

The plan was first reported on Friday by state media CCTV and Xinhua. FAW confirmed the CCTV report to Reuters.

Silk EV is a full auto solutions provider focused on the China auto market, its website showed.

It launched a company in Shanghai’s free trade zone in April last year with registered capital of 1 million yuan ($141,281), showed a filing on the official National Enterprise Credit Information Publicity System.

Hongqi, meaning Red Flag, was launched by FAW in 1958 and is widely regarded as a symbol of China’s ruling Communist Party, with former leader Mao often seen riding in high-end black saloons.

It has undergone several revamps over the decades, falling out of favour in the 1980s and now enjoying a revival as the government promotes home-grown brands.

FAW aims for annual Hongqi sales to double to 200,000 vehicles this year and reach 1 million by the end of the decade. Its plans for the brand include having 21 models by 2025.

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