The Government has hailed the launch of Mark Zuckerberg’s new ‘Threads’ app, the so-called ‘Twitter killer’, as proof of another Brexit victory.
The app launched in the US and UK today, however the EU has blocked the app launching for citizens within the bloc over allegations it does not comply with their ‘Digital Markets Act’.
Instagram boss Adam Mosseri bemoaned the EU bureaucracy, saying “complexities with complying with some of the laws coming into effect next year” was delaying their EU launch.
According to Mark Zuckerberg, the new app is already proving a major hit in the countries that didn’t block the launch.
He posted on the platform this afternoon that they had seen 10 million sign-ups within its first seven hours.
READ MORE: Your guide to Threads – everything you need to know
A source at the Department for Business and Trade has now told the Express they’re chalking up the EU’s app blocking as a Brexit victory.
They said: “Britain is open for business and ready to welcome new digital services”.
“Kemi Badenoch has committed to reforming and repealing as much EU law as possible and it’s a benefit of Brexit that Threads is now available to the UK public while not on offer on the continent.
“It also shows that the tired argument that the UK would find itself locked out of new product launches when not part of a bloc has been proven totally wrong.”
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Politicians and journalists from across the spectrum signed up to Threads throughout the course of the day.
Senior Tories like Foreign Secretary James Cleverly, Net Zero secretary Grant Shapps and levelling up minister Dehenna Davison all joined.
Shadow cabinet ministers and backbench Labour MPs also signed up for the service, along with activists and policy wonks.
Mr Shapps’ first post read: “Threads launching today reminded me of when I was the first MP on Twitter. At the time few thought it would amount to much. Let’s see what we’re saying about Threads in 14 years time!”
Threads is the latest copycat rival to Twitter to have launched since Elon Musk took over the company in October 2022.
Last weekend a coding error caused users to hit a tweet limit wall of just 600 a day, unless they were paid subscribers, causing anger and frustration among users.
Mr Musk’s approach to content moderation, and the abolition of verified users, also caused upset.
The Tesla billionaire also announced that within a month users will have to pay to enjoy the Tweetdeck app, a desktop interface that gave power users access to more tweets and additional features.
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