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This is the moment a shopper furiously reacts to being told "non essential" items have been covered up in Welsh supermarkets as part of the principality’s new lockdown measures.
The shopper has called the rule "a f***ing disgrace,” and has uploaded a video of himself tearing the protective covering off racks of winter clothing and other products.
The video, which has drawn a huge reaction on Facebook, shows Gwilym Owen removing the covers in the clothing aisle of Bangor Tesco Extra store last night.
Mr Owen, 28, told North Wales Live that he felt compelled to do what he could to fight the Welsh Government's ban.
In the video, Tesco staff can be seen attempting to intervene, but Mr Owen – who isn’t wearing a mask in the footage – angrily asks them: "Since when have clothes been 'non essential'?"
In a lengthy Facebook post accompanying the video, Mr Owen said he'd "had enough last night" and wanted to demonstrate his opposition to the ban.
"I don't care about the backlash that I may get from this. We're heading into winter now and who would have thought clothes for children weren't essential?"
"I'm sure there are people out there who can barely afford heating in their houses and now they want to stop people buying clothes in supermarkets?"
Mr Owen urged the public to "wake up and have a backbone".
He added: "I don't expect everyone to do what I've done here but I do expect everyone to know that denying the public clothing is nothing but immoral and inhuman."
"Things will only get worse if we don't make any effort in stopping this madness.
"I'm not prepared to live in a society where they can take basic human needs away like being able to buy new clothes, especially for children.
"So I'll do what I can to stop it. We need more people to take a stand for what is right!”
Wales’s First Minister Mark Drakeford has said supermarkets should stop selling items such as clothes as a matter of "fairness" since clothes shops and other non-essential business have been asked to close until 9 November.
But the Welsh Retail Consortium said it was "deeply disappointed" with the "ill-conceived policy".
A Tesco spokesperson asked customers to abide by the restrictions which have been set out by the Welsh Government.
"Our colleagues have worked hard to put these measures in place and we ask that customers please respect these restrictions," the spokesperson added.
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