Controversial Bounty chocolates are to be banned from Celebrations tubs this Christmas, with the divisive coconut-flavoured treat seen by many as the least favourite option in the selection box.
Beloved sitcom Gavin and Stacey famously highlighted the much-maligned bar's unpopularity when one of the character's expressed disappointment at receiving one as a present.
And now Celebrations maker Mars is to trial a ban in some boxes this festive period.
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At select Tesco Christmas Market pop-ups customers will be able to exchange tubs bought in-store between 8th November and 18th December with a new No Bounty Celebrations tub.
Emily Owen, of Mars Wrigley, said: "Now, off the back of public demand, we’re trialling taking them out of the tub altogether. You don’t know what you’ve got until it’s gone!
Christmas is the time for giving – but it seems this year, the British public are keen for us to take away."
The move follows Mars giving customers the opportunity to return their unwanted Bounty chocolates last year and swap them for Maltesers.
New research found that 39% of Brits want Bounty permanently removed from Celebrations.
Owen added for the "loyal and secret Bounty lovers out there", there would still be a still a chance they’ll "make a return after the trial".
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The research, conducted on 2,000 Brits aged 18 TO 65, also found 42% have rowed with friends or family because of taste in chocolate, while 18% would avoid romantic involvement with someone whose tastes differed to them.
More than two out of ten people like Bounty the least out of all the chocolates in the Celebrations tub, while 28% believe that coconut does not belong in a chocolate bar at all.
And 18% of Brits would feel irritated if they opened a Celebrations tub to find only Bounty’s were left, and a whopping 58% said this would lead to a family argument.
But the research showed all is not lost for Bounty, as 18% Brits ‘love it’, one in five admit they ‘shyly keep their love of the the snack to themselves’ and 38% of over 55’s voted it as their favourite chocolate.
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