British Airways stops cabin crew greeting passengers as ladies and gentlemen

British Airways follows a powerful string of airlines, in a bid to make its vocabulary more inclusive as well as celebrating diversity, and has consequently advised its pilots and cabin crew to drop gender normative terms such as “ladies and gentlemen”.

As reported by the Telegraph, the decision to stop using gender-based adjectives comes as a result of a change in British Airways’ customers.

Indeed, an increased number of families have been traveling since Covid-19 restrictions have been relaxed, prompting the airline wanting to “make children feel included in announcements as well as respect new social norms.”

British Airways is not the first airline to adopt a new inclusive vocabulary.

As a matter of fact, Japan Airlines started using gender-neutral terms in 2020, in a bid to “create a positive atmosphere and treat everyone with respect”.

Consequently, Mark Morimoto, a Japan Airlines spokesman, explained last year that “greetings and announcements in English at the airport and in the cabin would use gender-neutral language” including using terms such as “all passengers” and “everyone”.

Additionally, Australian airline Qanta opted for more inclusive language already in 2018 when they decided to use “parents” instead of “mother” and “father”, as well as advising its staff to avoid “casual gendered language” when holding conversations with each other such as “honey” and “guys”.

In 2019, Air Canada announced they would drop heteronormative greetings, and made the following statement on CTV News: “We will be amending our onboard announcements to modernise them and remove specific references to gender.

“We work hard to make sure all employees feel like valued members of the Air Canada family, while ensuring our customers are comfortable and respected when they choose to travel with us.”

British Airways will now be counted among progressive airlines which will, too, be leaving gender-based greetings behind, and use a gender-neutral language instead.

Like what you see? Then fill your boots…

There's MUCH more where that came from! Want all the jaw-dropping stories from the world of showbiz and up to the minute news from TV and soaps?

Well, we've got you covered with our showbiz, TV and soaps newsletters – they'll drop straight into your inbox and you can unsubscribe whenever you like.

We'll bring you the inside track from telly expert Ed Gleave and soap specialist Sasha Morris. Oh, and your daily fix of Piers, Katie Price, Demi Rose and all your other Daily Star favs.

You can sign up here – you won't regret it…

A spokesperson for the UK’s second largest carrier said: “We celebrate diversity and inclusion and we're committed to ensuring that all our customers feel welcome when travelling with us.”

In addition, Sir Martin Sorrell, the founder of the advertising agency WPP, explained to The Sunday Telegraph that passengers appeared to be “no longer bothered by the use of traditional greetings”. He said: “Whether that's fortunate or unfortunate, it's a sign of the times”.

For more of the latest showbiz news from Daily Star, make sure you sign up to one of our newsletters here.

Source: Read Full Article