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A man has died after downing 1.5 litres of vodka on YouTube livestream as others watched on in horror.
Known as "grandfather," the 60-year-old had been partaking in a challenge when he collapsed in front of 150 viewers.
Yuri Dushechkin was "trash streaming" – an activity where participants carry out dangerous stunts online for money.
Emergency services rushed to his home in Smolensk, Russia, where they found his lifeless body.
Mr Dushechkin had carried out challenged on YouTube previously, and was known locally for broadcasting "trash streaming" activities on the 'First Step to YouTube", channel.
Critics claim the channel targets vulnerable participants who are humiliated because they are desperate for the money.
The channel was first highlighted in 2017 when it offered to pay homeless people to drink alcohol or hot sauce on camera.
In October, blogger Andrey Burim was arrested after a 21-year-old model was beaten live on air.
He was banned from YouTube, reports The Mirror.
A month later Stas Reshetnikov, who is known as Reeflay Panini, made headlines when he streamed himself kicking out his girlfriend Valentina Grigoryeva, 28, in sub-zero temperatures.
Reshetnikov allegedly kept his camera rolling even as he realised Valentina was “half dead” after she was put on an exposed balcony.
He is then reported to have carried her back inside his rented house in Ivanovka village, near Moscow, and kept filming as he tried and failed to revive her.
Girl, 10, dies after strangling herself in deadly TikTok 'blackout challenge'
The horrific broadcast is reported to have continued to his 10s of thousands of followers, even when he called an ambulance and it went on when paramedics arrived and pronounced her dead.
In a previous broadcast he is accused of showering her with pepper spray.
Reshetnikov faces up to two years in prison if forensic experts prove that his girlfriend died of hypothermia, say reports citing law enforcement.
In December 2020, Russian Senator Alexey Pushkov called for a ban on broadcasts that live stream violence
Pushkov said to the Senate, "A criminal case has just been opened because a girl died as a result of a stream.
"We must introduce such amendments to the legislation that will prohibit trash streams.”
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