Prince Harry and Meghan Markle have walked straight into a woke minefield by striking a deal with cosmetics giant Procter & Gamble – who manufacture controversial skin whitening creams.
The couple – who have tried to rebrand themselves as social justice warriors – have sparked vicious debate after siding with a company that some people regard as selling immoral products.
A backlash was ignited when the 36-year-old Prince and his 39-year-old wife announced on their Archewell Foundation website that the company had signed a “global partnership” P&G to “build more compassionate communities” on Tuesday.
But anti-racism campaigners are furious over the partnership due to P&G’s history of selling “skin whitening” products in Asian and African markets.
While campaigners fear Meghan will undo a lot of the great work she has done to tackle racism after inking a deal with the cosmetics giant.
Alex Malouf, a former P&G executive, told the Mail on Sunday: “Meghan has talked a lot about the issue of race and racism, so this does stick out like a sore thumb.”
The publication also spotlighted the fact that Olay – a major P&G skincare brand: “sells White Radiance moisturiser in India, Malaysia and Singapore.”
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That in India: “the product is said to lighten skin tone and deliver 'radiant and brighter skin”.
And that in the Philippines, P&G sells Olay White Radiance Light Perfecting Essence, which: “inhibits melanin formation in the deepest layer of skin”.
While over in Lagos, Nigeria, the Olay Natural White cream is sold with the promise it can create “pinkish fairness” on skin after use.
Racial equality campaigners have argued that skin whitening products diminish people of colour by suggesting beauty is dictated by the colour of someone’s skin.
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While it is argued by some campaigners that white skin is pushed as a desired goal due to “deep rooted” colonial values.
Procter and Gamble have previously defended the sale of their skin whitening products, arguing they are comparable to tanning products and make-up.
Daily Star has contacted representatives for Prince Harry, Meghan and P&G for comment.
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