Heinz unveils Hot Cross Bun mayo for Easter – but not everyone is convinced

Heinz has launched an egg-streme new product this Easter – hot cross bun mayonnaise.

Made from rich and creamy mayonnaise and pieces of real hot cross bun, it comes in a limited edition of 100 jars that can be won via on the Heinz website from today (Mon).

As well as mayonnaise and hot cross buns, the sauce contains cinnamon spices and real fruit pieces.

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Katharina Kern, Brand Manager at Heinz, said: “From delicious chocolate orange to crème egg, people love Heinz’s sweet mayo combos as much as we love inventing new, eggs-citing products for our customers.

“So, to wish everyone a very hoppy Easter this year, we’re giving 100 lucky winners the chance to get their hands on our Heinz [Seriously] Good Hot Cross Bun Mayo,” Kern added.

The new twist on a Heinz classic is not the first time the brand has switched up their mayo game.

In 2019, Heinz created Crème Egg flavoured mayo – surprisingly not just an April Fool's!

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Last year, in 2022 for Halloween, Heinz released "scarily good" Halloween-themed mayo that made fans "go wild".

Heinz fans have been directed here to enter. the competition closes on April 2 2023.

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