A John Lewis advert has been taken off the air because it is "potentially misleading" customers about home insurance.
In the cheeky video ad, a "joyful" young boy is running through his mum's home while wearing a dress, lipstick, and other items of fancy dress.
While "carried away with his performance", he trashes parts of the house by spilling paint, smashing ornaments, and light fittings to the tune of Stevie Nicks hit Edge of Seventeen.
The Financial Conduct Authority said scenes of apparently willful destruction might confuse customers.
John Lewis said it will now contact every customer who bought home insurance when the ad was running to make sure they understand the policy.
They said the kid in the advert was "oblivious of the unintentional consequences of his actions" and home insurance only covers "accidental" damage.
In a statement on social media, John Lewis told customers: "You may have seen our 'Let Life Happen' advert for our new home contents insurance offering which ran between 11 and 27 October 2021.
"This advert has been withdrawn because the Financial Conduct Authority considers the content to be potentially misleading and could cause customers to be confused about John Lewis' new home contents insurance offering. This was absolutely never our intention," the statement continued.
"The 'Let Life Happen' John Lewis home insurance advert was created to show a joyful depiction of a young actor getting carried away with his performance, oblivious of the unintentional consequences of his actions.
"We would like to clarify that accidental damage cover is available as an add-on to John Lewis's new home contents insurance product and only covers accidental (not deliberate) damage."
It went on: "We have decided to contact every customer who purchased our new home contents insurance from 11th October to 31st October to confirm they understood these points and are happy with their purchase."
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