Love Island stars were paid thousands by the Government to plug the NHS coronavirus Test and Trace scheme to their followers, it has been reported.
Stars including Shaughna Phillips, Josh Denzel and Chris Hughes advertised the tracking scheme – which informs you if you’ve been in contact with a person who has coronavirus.
A spokesman for the Government said it had a responsibility to "use every means possible" to keep the public informed during the pandemic, the Sunday Mirror reports.
He said: "Our use of social media influencers has meant over seven million people have been reached."
Downing Street has come under fire for the move, which was funding by taxpayers' money, after it failed to reach its 80% target for the ninth week in a row.
In a post which is still on her Instagram post, Shaughna posted an undated photo alongside a friend to her 1.5million followers.
She wrote: "A throwback to what I love most!
"Nights out and good friends! Although this may feel like a distant memory to us all, we can all do our part to make sure we can get back to better times, as safely as possible."
Chris Hughes also wrote a post for the Test and Trace system which was peddled to his 2.1 million followers.
He said: "We all play a crucial part in helping normalise this behaviour. ‘I was worried I might have mild symptoms so I tested to be sure. It was so, so simple!"
The post was shared alongside the hashtags #letsgetback #gettested, and #ad.
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The Sunday Mirror spoke to a social media expert who claimed the stars would usually command between £5,000 and £10,000 for an ad post.
It also claimed "dozens of influencers with much smaller followings get £150 to £200" for posting, while also alleging influencers "were told to heap praise on the NHS but warned: "Don’t criticise the Government or its guidance."
In regards to alleged figures paid out to stars, the Government’s spokesperson added: "All costs involved in the campaign will be published as part of the regular transparency reports on gov.uk."
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