Village Brewery encourages Calgarians to share ‘virtual cheers’ with friends amid COVID-19 pandemic

While many of Calgary’s craft breweries are still offering takeout and delivery services during the COVID-19 crisis, one brewery has put its own spin on local beer delivery with the launch of a new initiative to help you say “cheers” to your friends and family.

Located in the city’s southeast, Village Brewery has launched the Village Sociable Project, which is its unique way of bringing people together over a beverage during a time where self-isolation and physical distance are being strongly encouraged.

The project allows people to purchase beer or cider from Village Brewery’s website and have it delivered to an address in the city, along with a personalized message.

“The idea was to figure out a way that we could get people to socialize in place and connect when we’re really not supposed to be connecting,” marketing manager Jackson Stuart said.

According to Stuart, the brewery also “understood that there’s a lot of people out there right now that deserve a beer.”

The brewery is also encouraging people to share their social interactions, or “virtual cheers,” to social media in the form of a picture or video by using the hashtag #VillageSociable.

Stuart says the brewery has had a “really strong response” to the project thus far, with many orders coming in and deliveries being made all across Calgary.

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